webinar

Making your webinars available on demand will turn one-time virtual events into evergreen assets. To get the best results, you should plan the event as on-demand from the start and choose an evergreen topic in accordance with that.

There is some value to uploading the replay of a live webinar — such as giving registrants who missed the event a second chance to watch the presentation — but it’s a lot easier to create an engaging attendee experience when you build on-demand webinars from the ground up.

Certain webinar formats lend themselves to on-demand access while others are less suitable.

An example of the latter would be a panel discussion webinar since the live conversation and real-time access to experts is what makes panel discussions special. However, any presentation that you host over and over again — such as sales/product demos, onboarding/training, etc. — can and should be automated.